Which of the Following Is a Similarity Between Focus Group

question 52

Multiple Choice

Which of the following is a similarity between focus group studies and ethnographic research?

• A)Both are qualitative research techniques.
• B)Both are research techniques conducted without the consumer's knowledge.
• C)Both involve observing consumers in their natural environment.
• D)Both are very easy to administer.
• E)Both techniques cost a negligible amount of money.

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Definitions:

Self-Serving Bias

The tendency to attribute one’s successes to dispositional causes and one’s failures to situational causes.

Dispositional Attribution

Attributing a behavior to some internal cause, such as a personal trait, motive, or attitude; an internal attribution.

Primacy Effect

The tendency to remember information that is presented first better than information that is presented later on.

Impression Formation

The psychological process by which individuals form opinions and judgments about other people based on available information.