_____ Refers to the Number of Persons in the Primary

question 116

Multiple Choice

_____ refers to the number of persons in the primary target audience whom a media buy will reach and the number of times those persons will be reached.

• A)Target ratings points
• B)Gross ratings points
• C)Target frequencies
• D)Effective target reach
• E)Total market coverage

Identify the types of contracts deemed necessary for minors and the special protections afforded to them under the law.

Comprehend the variations in legal responsibility and the ability to contract across different jurisdictions, including a comparative understanding of Chinese law regarding minors.

Understand the concept and implications of ratification and disaffirmance of contracts by minors upon reaching the age of majority.

Recognize the roles and purposes of professional licensing statutes and their impact on contractual agreements.

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Definitions:

Transversal

A cross-sectional survey or examination of a population at a single point in time to collect data on its status or condition.

Survey Questions

Questions designed to gather information from respondents in a structured format for research or analysis.

Double-Barreled

Pertains to questions or statements that address more than one issue, yet allow only for a single response, leading to confusion and unreliable data.

Negatively Worded

Referring to survey or assessment items that are phrased in a way that implies a negative construct.