When Frito-Lay Sponsored Its "Crash the Super Bowl" Creative Competition

question 23

Multiple Choice

When Frito-Lay sponsored its "Crash the Super Bowl" creative competition and ran an ad that was entirely conceived and produced by amateurs, rather than advertising professionals, it was an example of __________________

• A)transformational advertising.
• B)reminder advertising.
• C)rational advertising.
• D)user-generated content.
• E)teaser advertising.

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Definitions:

Clickables

Elements in a digital interface, such as buttons or links, that can be clicked to perform an action.

Twitter-ready Bites

Short, impactful messages designed to fit within Twitter's character limit, suitable for social media engagement.

Blog Post

An article or written piece published on a blog, typically reflecting the author's personal views or information on a specific topic.

Gamification

The application of game-design elements and game principles in non-game contexts to engage and motivate people to achieve their goals.