When Deciding on the Visual Portion of a Print Ad

question 45

Multiple Choice

When deciding on the visual portion of a print ad, an advertiser must determine:

• A)the identification marks to be included.
• B)the requirement for a needledrop.
• C)the content in the body copy.
• D)the length of the ad copy.
• E)the headline of the copy.

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Definitions:

Structural Mobility

The movement of individuals or groups within or between social strata in a society due to changes in the economy, societal norms, or other structural factors.

Late 19th

A period referring to the last quarter of the 19th century (1875-1899), marked by significant industrial, political, and cultural developments worldwide.

Early 20th Centuries

Refers to the period from 1901 to 1930, a time of significant social, economic, and technological changes globally.

Gender

Your sense of being male or female and your playing masculine and feminine roles in ways defined as appropriate by your culture and society.