An Ad for Red Bull That Focuses on the Dominant

question 24

Multiple Choice

An ad for Red Bull that focuses on the dominant traits of the product-its ingredients-and the benefits they provide is using a ________________ appeal.

• A)feature
• B)recency
• C)favorable price
• D)popularity
• E)Fear

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Definitions:

Variable Cost

Costs that vary directly with the level of production or output, including materials and labor expenses.

Incremental Manufacturing Cost

Additional costs incurred for manufacturing one more unit of a product.

Financial Reporting

The communication of financial information, such as balance sheets and income statements, to stakeholders to help in decision-making.

Contribution Margin

The differential between sales and variable costs, indicative of a product's profitability before fixed costs are subtracted.