Peter Minnium of the Internet Advertising Bureau Notes That Digital

question 13

Multiple Choice

Peter Minnium of the Internet Advertising Bureau notes that digital advertising is trifurcating into three types of advertising-___________________ ads-and their use varies based on the goals and/or objectives the marketer is trying to achieve all along the purchase funnel.

• A)emotional, teaser, and transformational
• B)reminder, teaser, and informational
• C)emotional, informational, and transformational
• D)emotional, transformational, and commerce
• E)concept, content, and commerce

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Definitions:

Neck Muscle Activity

The movements and contractions of muscles in the neck region, which support the head and are involved in movement, posture, and expressing emotions.

Glucocorticoids

A class of steroid hormones that play a vital role in the regulation of metabolism, inflammation, and immune response.

Melatonin

Hormone secreted by the pineal gland during the dark phase of the day-night cycle; influences daily and seasonal biorhythms.

Arousal

A physiological and psychological state of being awoken or of sense organs stimulated to a point of perception.