All Nonprogram Material That Appears in a Broadcast Environment Including

question 112

Multiple Choice

All nonprogram material that appears in a broadcast environment including commercials, public service announcements, and promotional messages for shows contributes to:

• A)a message comparison phenomenon.
• B)comparative advertising.
• C)the clutter problem.
• D)media reduction.
• E)the quantitative media effect.

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Definitions:

States

Temporary patterns of thought, feeling, or behavior.

Walter Mischel

A psychologist known for his research on personality theory and cognitive psychology, including the famous Marshmallow Test related to delayed gratification.

Circumstances

A condition or fact that affects a situation, often used in reference to the specific details or context surrounding an event or decision-making process.

Personality Paradox

The idea that people seem to behave much less consistently than a trait conception would predict.