Which of the Following Is a Question That Should Be

question 66

Multiple Choice

Which of the following is a question that should be used when evaluating creative output?

• A)Is the creative approach appropriate for the media environment in which it is likely to be seen?
• B)Is the creative approach consistent with that used by the competition?
• C)Is the ad truthful and tasteful?
• D)Does the creative approach communicate a clear and convincing message to the customer?
• E)Is the creative approach appropriate for the target audience?

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Definitions:

Ethical Perspective

An individual's or society's viewpoint on morals and the principles of right and wrong that guide behavior and decision-making.

Ethical Imperialism

An attempt to impose one’s ethical standards on other cultures.

Attempt to Impose

An effort to enforce or apply rules, decisions, or views upon others, often without their consent.

Ethical Imperialism

The imposition of one's own ethical standards and principles on other cultures or societies, often disregarding local customs or values.