An Advertising Execution Technique Used by Business-To-Business Marketers Depicting the Negative

question 18

Multiple Choice

An advertising execution technique used by business-to-business marketers depicting the negative consequences of making incorrect purchase decisions is referred to as:

• A)a problem-solution execution.
• B)slice-of-death advertising.
• C)slice-of-life advertising.
• D)a response-stimuli execution.
• E)informational advertising.

---

Definitions:

Treasury Stock

Shares that were once in circulation and have been bought back by the issuing company, reducing the amount of outstanding stock.

Significant Noncash Transactions

Financial activities that do not involve cash flows but significantly affect the financial position of a company.

Treasury Stock Acquisition

The purchase of a company's own shares from the marketplace, reducing the amount of outstanding stock.

Bond Issuance

The process of selling bonds to investors in order to raise capital.