An Advertising Execution Technique That Relies on a Straightforward Presentation

question 37

Multiple Choice

An advertising execution technique that relies on a straightforward presentation of information about a product or service is called a(n) :

• A)factual message.
• B)demonstration.
• C)testimonial.
• D)dramatization.
• E)animation of key benefits approach.

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Definitions:

Identity-Based Theorists

Philosophers or theoreticians who focus on how aspects of identity (such as race, gender, and culture) influence ethical and moral considerations.

Universal Moral Concepts

Fundamental ethical principles considered to be applicable and binding across different cultures and societies.

Reject

To refuse to accept, submit to, believe, or make use of something or someone.

Legally Meaningful

Pertains to actions or documents that have significant implications or are recognized under law.