Advertising Appeals That Focus on Functional or Utilitarian Needs and Emphasize

question 48

Multiple Choice

Advertising appeals that focus on functional or utilitarian needs and emphasize product features and benefits are known as _____ appeals.

• A)informational
• B)emotional
• C)fear
• D)creative
• E)non-cognitive

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Definitions:

Cupcake

A small cake baked in a cup-shaped container and typically decorated with frosting and other toppings.

Cooperative

An organization or business owned and operated by its members, who share the benefits and responsibilities of the enterprise.

Collaborative

Involving two or more parties working together towards a common goal, emphasizing teamwork and partnership.

Distinctive

Having a unique quality, characteristic, or feature that distinguishes it from others within a similar category or context.