Which of the Following Statements Is True of Celebrity Endorsements

question 82

Multiple Choice

Which of the following statements is true of celebrity endorsements?

• A)Consumers who are very knowledgeable about a product or service tend to be most persuaded by celebrity endorsers.
• B)When a celebrity endorses several products simultaneously, it leads to enhanced popularity of the celebrity and also results in increased sales of all the products the celebrity endorses.
• C)Advertisers should select a celebrity spokesperson who will attract attention and enhance the sales message, yet not overshadow the company's brand.
• D)Typically, the use of celebrity endorsers is highest among news and business publications.
• E)Marketers do not have to worry about the personal image of celebrities while choosing one to endorse a product or a service.

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Definitions:

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