Which of the Following Questions Should Be Used as a Criterion

question 54

Multiple Choice

Which of the following questions should be used as a criterion when evaluating creative output?

• A)Does the creative approach create a segmentation base?
• B)Is the creative approach consistent with that used by the competition?
• C)Is the ad truthful and tasteful?
• D)Does the creative approach support a market aggregation strategy?
• E)Does the creative approach use a dramatic execution style?

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Definitions:

Activation Gate

A mechanism of ion channels within cellular membranes that allows ions to enter or exit a cell in response to physiological signals.

Continuous Conduction

The propagation of an electrical impulse along an unmyelinated axon without interruption.

Action Potentials

Rapid, temporary changes in the electrical membrane potential of a cell, which allow for the transmission of signals along neurons.

Local Currents

Electrical currents that flow in the neuronal membrane due to the movement of ions in and out of the neuron, vital for the propagation of action potentials.