Aflac Had to Modify the Commercials Using Its Iconic Duck

question 45

Multiple Choice

Aflac had to modify the commercials using its iconic duck character after several research studies showed that many consumers were not exactly sure what Aflac insurance was.Consumers indicated that the advertising didn't explain what supplemental insurance is and what Aflac does.Which basic criteria for evaluating creative approaches was not met?

• A)Does the creative execution keep from overwhelming the message?
• B)Is the creative approach consistent with that used by the competition?
• C)Is the ad truthful and tasteful?
• D)Is the creative approach consistent with the brand's marketing and advertising objectives?
• E)Does the creative approach use a dramatic execution style?

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Definitions:

Humanistic Therapy

A therapeutic approach that emphasizes individual potential for growth and focuses on the client's self-exploration, self-expression, and self-actualization.

Empty-chair Technique

A psychotherapy method where clients express their thoughts and feelings as if they are talking to a specific person or part of themselves, represented by an empty chair.

Person-centered

A therapeutic approach developed by Carl Rogers emphasizing empathy, genuineness, and unconditional positive regard in the therapeutic relationship.

Gestalt Therapy

A form of psychotherapy that emphasizes personal responsibility and focuses on the individual's experience in the present moment, the therapist-client relationship, the environmental and social contexts of a person's life, and the self-regulating adjustments people make as a result of their overall situation.