Which of the Following Is at the Top of the GfK

question 15

Multiple Choice

Which of the following is at the top of the GfK International purchase funnel that is used as a diagnostic model of consumer decision making?

• A)awareness
• B)imagery
• C)consideration
• D)shopping
• E)model intention

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Definitions:

Social Dominance Orientation

A personal disposition characterized by the desire for one's in-group to dominate and be superior to out-groups.

Mortality

The state or condition of being subject to death; the opposite of immortality.

Worldview

The fundamental cognitive orientation of an individual or society encompassing natural philosophy, fundamental existential and normative postulates, or themes, values, emotions, and ethics.

Social Dominance Orientation

A personality trait which predicts social and political attitudes, characterized by a preference for hierarchy in social settings and dominance over lower status groups.