According to D'Arcy Masius Benton & Bowles's Universal Advertising Standards

question 12

Multiple Choice

According to D'Arcy Masius Benton & Bowles's universal advertising standards, which of the following is true of a power idea?

• A)It must always use inherent drama while portraying the advertisement.
• B)It must always have reference to the final execution.
• C)It must avoid being described in simple words or phrases.
• D)It must revolve around the clinching benefit.
• E)It must avoid centering the ad on consumer benefits.

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Definitions:

Performance Effectiveness

A measurement of how well an individual or organization achieves its goals.

Operating Systems

Software that manages computer hardware and software resources, providing common services for computer programs.

Initial Integration

The process of incorporating new elements into a whole, particularly at the beginning stages of this integration.

Forming Stage

The initial phase of team development where members meet and start to form impressions about each other and establish group norms.