With Respect to the Five Factors Identified by Robert Smith

question 42

Multiple Choice

With respect to the five factors identified by Robert Smith and his colleagues that account for the ways divergence can be achieved in advertising, the factor that deals with ads that contain attractive shapes and colors is referred to as

• A)synthesis.
• B)illumination.
• C)originality.
• D)artistic value.
• E)flexibility.

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Definitions:

Unilateral Contract

A type of contract in which only one party makes a promise or commitment in exchange for an act performed by the other party.

Illusory

Something that is misleadingly attractive or gives a false impression of reality.

Consideration

Something of value exchanged by the parties involved in a contract, making the agreement legally binding.

Accepted Offer

An offer that has been agreed upon by all parties involved, leading to the formation of a contract.