Leslie Works for a Local Ad Agency as an Intern

question 60

Multiple Choice

Leslie works for a local ad agency as an intern. The agency is hired to develop an advertising campaign for a chain of coffee shops and she is given the task of coming up with a "big idea." With reference to the above scenario, "big ideas":

• A)are impossible to develop as they are not applicable to retail chains.
• B)are only needed in advertising for consumer services.
• C)are typically not the bases for effective advertising campaigns.
• D)are only effective in business-to-business advertising.
• E)could become the bases of creative and successful advertising campaigns.

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Definitions:

Ingroup/Outgroup Bias

The tendency to favor members of one's own group (the ingroup) over those from different groups (the outgroup), often leading to prejudice and discrimination.

Stereotypes

Over-generalized beliefs about a particular category of people, leading to expectations and judgments without regard to individual differences.

Modern Racism

A form of prejudice that surfaces in subtle ways when it is safe, socially acceptable, and easy to rationalize.

Minimal Group Paradigm

A psychological framework that demonstrates how individuals can exhibit in-group favoritism and out-group discrimination based on the most trivial criteria for group membership.