Examlex
The _____ is considered the heart of a print ad but is often difficult to get readers to attend to.
Extinction
In behavioral psychology, the gradual weakening and eventual disappearance of a learned response following the cessation of reinforcement.
Reinforcement
In psychology, a process of encouraging or establishing a pattern of behavior by offering rewards or punishing unwanted behavior.
Punishment
The imposition of a penalty as a response to an undesired behavior, intended to discourage future occurrences of such behavior.
Negative Consequences
Results of a behavior that a person finds unattractive or aversive.
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