Which of the Following Statements Is True of the Use

question 65

Multiple Choice

Which of the following statements is true of the use of creativity in an advertising campaign?

• A)Because most advertising is unique, creativity is not enough to break through the clutter.
• B)Creative advertising always has a positive impact on sales.
• C)Creative advertising that lacks flexibility and artistic value may have a greater impact on the target audience than advertising that is flexibile and artistic.
• D)The nature of advertising requires that everyone involved in the promotional planning process understand the creative strategy.
• E)The users of creative advertising must avoid using big ideas and unique selling propositions in their advertising campaigns.

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Definitions:

Distributional Justice

The ethical consideration of how economic benefits and burdens should be distributed among different members of society.

Rawlsian Justice

A theory of justice that emphasizes fairness in the distribution of goods and opportunities, based on the work of philosopher John Rawls.

Social Contract

A theory in political philosophy that posits an implied agreement between the governed and the government, defining the rights and duties of each.

Rawlsian Justice

A philosophy of fairness in the distribution of wealth and opportunities, advocating for social and economic inequalities to be arranged so that they benefit the least advantaged members of society.