The Beginning of an Ad in a Women's Magazine Reads

question 47

Multiple Choice

The beginning of an ad in a women's magazine reads, "Charlotte BB cream has been approved by dermatologists.It is good for sensitive skin and has no side effects." The rest of the ad copy explains the benefits of the BB cream and features user testimonials.By placing its most important message in the heading, the ad's source is hoping its message benefits from the

• A)primacy effect.
• B)recency effect.
• C)sleeper effect.
• D)credibility effect.
• E)compliance hierarchy.

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Definitions:

Working Capital

Working capital refers to the difference between a company's current assets and current liabilities, indicating the liquidity and short-term financial health of the business.

Taxable Income

The portion of an individual's or corporation's income used to determine how much tax is owed to the government.

Internal Rate

An implied interest rate that equates the present value of an investment's expected future cash inflows to its initial cost.

Investment Proposals

Formal suggestions or plans put forward for consideration, aimed at initiating a financial investment.