Which of the Following Is True of Marketing Objectives

question 88

Multiple Choice

Which of the following is true of marketing objectives?

• A)The only aim of a firm's marketing objectives revolves around buying the right media at the right price.
• B)They are usually defined in terms of specific outcomes such as sales volume, market share, profits, or return on investment.
• C)They are stated only in a company's communication plan.
• D)They are statements of what various aspects of the IMC program will accomplish and how a message will be delivered to the target audience.
• E)The only aim of a firm's marketing objective is to communicate information or a selling message about a product or service to the