Which of the Following Statements Is True of Communications Objectives

question 87

Multiple Choice

Which of the following statements is true of communications objectives?

• A)When setting objectives using the communications effect pyramid, the last step to reach is trial.
• B)Sales goals cannot be translated into communications objectives.
• C)Marketing and advertising managers don't usually rely on experience and intuition when setting communications goals.
• D)Communications objectives are the criteria used in the DAGMAR approach to setting advertising goals.
• E)Communications objectives are used particularly when the advertiser seeks an immediate response.

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Definitions:

Disclosure

The process of providing financial and other significant information about a company's operations, financial condition, and management to stakeholders.

Fair Market Value

The cost at which an asset would be sold in an open market scenario, involving a buyer and a seller who are both willing to transact and are well-informed about the essential details.

Goodwill

An intangible asset that arises when a company acquires another for a price higher than the fair value of its net identifiable assets.

Fair Values

The monetary amount expected from selling an asset or required to cover a liability, in a well-organized deal among market stakeholders, at the time of assessment.