For Which of the Following Would an Advertiser Be Most

question 40

Multiple Choice

For which of the following would an advertiser be most likely to use a sales-oriented objective?

• A)a direct-response ad for a record album
• B)a commercial for a new type of electric-powered automobile
• C)a political announcement
• D)an antidrug public announcement
• E)a commercial comparing two telecommunication giants

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.