In His DAGMAR Approach to Advertising Planning, Colley Argued That

question 117

True/False

In his DAGMAR approach to advertising planning, Colley argued that advertising objectives should be stated in terms of concrete and measurable communications tasks, specify a target audience, indicate a benchmark starting point and the degree of change sought, and specify a time period for accomplishing the objective(s).

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Definitions:

Retina

The light-sensitive layer at the back of the eye that contains cells which convert light into electrical signals sent to the brain.

Beta Waves

A pattern of brain waves that are associated with active, alert thought and a focused state of mind.

Delta Waves

Slow and high amplitude brainwaves that are typically associated with deep sleep and aid in the body's healing process and rejuvenation.

Alpha Waves

A type of brainwave that is associated with relaxed, calm, and wakeful states, typically with closed eyes.