For Which of the Following Products Would an Advertiser Be

question 119

Multiple Choice

For which of the following products would an advertiser be more likely to use the low-involvement hierarchy to explain the consumer decision-making process?

• A)bar of soap
• B)digital camera
• C)refrigerator
• D)yard landscaping
• E)wedding dress

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Definitions:

Satisfaction

The fulfillment of one's wishes, expectations, or needs, or the pleasure derived from this.

Budget Line

An illustrative depiction of every possible pairing of two items that could be bought within a set budget at unchanging prices.

Slope

A measure of the steepness or incline of a line, often calculated as the ratio of the vertical change to the horizontal change between two points on the line.

Good A

A generic term often used in economics to describe a type of product or commodity.