One Important Purpose of Setting Specific Advertising Goals and Objectives

question 46

Multiple Choice

One important purpose of setting specific advertising goals and objectives is to:

• A)provide a benchmark against which performance can be measured.
• B)put constraints on the creative department.
• C)have a method of determining when to delete products from the product line.
• D)forecast the market share level that can be attained by good advertising.
• E)protect all investors and debt holders.

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Definitions:

Jargon

Specialized language or terms used by a particular group or profession, often difficult for outsiders to understand.

Grammar

The set of rules that govern the structure of sentences in a language, including syntax, punctuation, and word usage.

Credibility

The quality of being trusted and believed in, often earned through consistency, reliability, and integrity in one's actions or information.

Professionalism

The conduct, aims, or qualities that characterize or mark a profession or professional person; it often includes expertise, ethics, and dedication.