Before Setting Objectives for Advertising and Promotion, an Organization Should

question 58

Multiple Choice

Before setting objectives for advertising and promotion, an organization should:

• A)conduct a situation analysis to identify marketing and promotional issues facing the firm.
• B)develop its media plan and allocate the budget to each media.
• C)evaluate the effectiveness of the advertising and promotional strategies.
• D)conduct test marketing to check the effectiveness of the marketing strategies developed for the current products and services.
• E)set its advertising and promotional budgets.

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Definitions:

Dependent Variable

The variable in an experiment that is expected to change as a result of manipulations to the independent variable.

Experimenter's Manipulations

The deliberate alteration of variables by a researcher in an experiment to determine their effects on the outcome.

Standard Deviation

A commonly used measure of variability that indicates the average difference between scores in a distribution and their mean.

Arithmetic Mean

An average that is calculated by adding up a set of quantities and dividing the sum by the total number of quantities in the set.