Who Among the Following Was Responsible for Identifying the Major

question 53

Multiple Choice

Who among the following was responsible for identifying the major factors that could account for the ways divergence can be achieved in advertising?

• A)Leo Burnett
• B)Robert Smith
• C)Rosser Reeves
• D)David Ogilvy
• E)Sigmund Freud

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Definitions:

Self-Service Technology

Technology that allows consumers to produce services independent of direct service employee involvement.

Inconsistency

The lack of uniformity or reliability in actions, values, or results.

Day-To-Day Job Performance

The daily execution of tasks and responsibilities by an individual at their place of work.

Capabilities

The qualities, skills, or expertise that enable an individual or organization to perform effectively in specific tasks or achieve certain goals.