Which of the Following Statements Best Describes the Relationship Between

question 80

Multiple Choice

Which of the following statements best describes the relationship between marketing and communications objectives?

• A)Marketing objectives and communications objectives are synonymous.
• B)Marketing objectives evolve from communications objectives.
• C)Communications objectives are derived from marketing objectives.
• D)Communications objectives can be developed before the development of marketing objectives.
• E)Both communications and marketing objectives are defined only in terms of the reach of a promotional strategy.

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