Douglas Took a Survey on Dill Pickles

question 3

Multiple Choice

Douglas took a survey on dill pickles. He was asked questions about what he liked and disliked about dill pickles, when and where he usually ate the pickles, and to list and rate all the brands of dill pickles that he could recall. He was asked his opinion on packaging and on the characteristic taste of the pickles, and what he disliked about all these aspects. The survey was conducted by an ad agency to help develop a creative strategy for dill pickles. If there were several people surveyed besides Douglas, we can assume he was participating in a(n) _____ study.

• A)incomplete comparison
• B)general preplanning input
• C)perceptual mapping
• D)problem detection
• E)market profiling

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Definitions:

Reduced Attention

A decrease in the ability or tendency to focus on specific stimuli or tasks for an extended period, which can impact learning and performance.

Habituation Tasks

Experiments designed to measure how infants and young children decrease their response to a repeated stimulus over time.

Information-Processing Capacities

The abilities of the brain to take in, store, and use information, influencing how knowledge is acquired and utilized.

Expressive Abilities

Refer to the capacity of individuals to communicate thoughts, feelings, and ideas through various forms such as speech, writing, art, or gestures.