Examlex
A decentralized organizational system is often used when companies do not have many different divisions, product or service lines, or brands to advertise.
Environmental Scanning
The process of systematically gathering information about the external environment, including trends and changes, to aid in strategic planning.
Global Marketing Environment
The external factors in international markets that affect marketing strategies, including economic, cultural, legal, and technological factors.
Global Scale
Refers to the extent or level at which a process, activity, or phenomenon is studied or applied across the entire world.
U.S. Exports
Goods or services produced in the United States and sold to customers in other countries.
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