While Moving from the Base to the Top of the Communication

question 47

Multiple Choice

While moving from the base to the top of the communication effects pyramid, which of the following comes just before repurchase of a product?

• A)awareness
• B)comprehension
• C)trial
• D)liking
• E)knowledge

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Definitions:

Angular Unconformity

A geological feature where newer layers of sediment or rock rest upon older layers that have been tilted or folded, indicating a significant change in depositional environments.

Rocks Folded

refers to the bending and curving of rock layers under pressure, without the layers breaking.

Flat-lying Layers

Horizontal strata of sedimentary rock that have not been significantly tilted or disturbed since their deposition.

Disconformity

An unconformity in which the bedding planes above and below the break are essentially parallel, but the unconformity surface records erosion or some other interruption in the deposition of layers.