According to a Recent Study by Webmarketing 123 of Both

question 4

Multiple Choice

According to a recent study by Webmarketing 123 of both business-to-business (B2B) and business-to-consumer (B2C) marketers, while 87 percent of B2B marketers used social media, only ____________ claimed they were able to measure ROI.

• A)7 percent
• B)17 percent
• C)25 percent
• D)27 percent
• E)35 percent

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Definitions:

Social Institution

An organized and established social system that meets basic human needs, such as family, education, religion, and government.

Domination

The exercise of power or control over individuals, groups, or territories, often through coercive or authoritative means.

Cooperation

A process wherein individuals or groups work or act together for a common, mutual, or some underlying benefit, as opposed to working in competition.

Status Cues

Social signals or indicators that provide information about an individual's social standing or position within a society.