Which of the Following Statements Is True of Communications Objectives

question 12

Multiple Choice

Which of the following statements is true of communications objectives?

• A)It is difficult to translate sales goals into communications objectives.
• B)It is always easy to determine the relationship between communications objectives and sales performance.
• C)Communications objectives cannot serve as operational guidelines to the planning, execution, and evaluation of promotional programs.
• D)All marketing and advertising managers accept communications objectives.
• E)Precise formulas are to be followed when translating sales goals into specific communications objectives.

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Definitions:

Producer Surplus

The difference between the amount producers are willing to accept for a good or service versus what they actually receive.

P = MC

An economic principle stating that the optimal level of output occurs when the price (P) equals marginal cost (MC), guiding firms in perfect competition on production decisions.

Perfect Competition

A market structure characterized by a large number of small firms, homogenous products, free entry and exit, and perfect information, leading to firms being price takers.

Marginal Cost

The expense incurred from manufacturing an additional unit of a product.