Marketers Who Try to Select Spokespeople Whose Traits Will Maximize

question 119

Multiple Choice

Marketers who try to select spokespeople whose traits will maximize their message influence are concerned about their credibility.The two important dimensions associated with credibility are

• A)consistency and image.
• B)image and trustworthiness.
• C)differentiability and expertise.
• D)expertise and trustworthiness.
• E)image and expertise.

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Definitions:

Extensively

In a widespread, comprehensive, or thorough manner, covering a wide area or scope.

Third Places

Social settings separate from the two usual social environments of home (first place) and work (second place), providing essential community and social interaction spaces.

Online

Connected to or available through the Internet or other digital network infrastructure.

Social Networking

The use of internet-based social media platforms to stay connected with friends, family, or colleagues, and to share information and ideas.