Which of the Following Factors Contribute the Most to the Problem

question 118

Multiple Choice

Which of the following factors contribute the most to the problem of clutter in television advertising?

• A)the use of celebrities in ads
• B)the use of emotional appeals
• C)the trend toward shorter commercials
• D)the increase in zapping or channel hopping
• E)the use of fear appeals

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Definitions:

Drive Theory

is a psychological concept suggesting that behavior is motivated by the desire to meet basic biological needs or drives, such as hunger, thirst, or sex.

Psychologically Oriented

Focused or directed towards understanding the mental processes and behavior from a psychological perspective.

Instinct Approaches

Theoretical perspectives that emphasize the innate, automatic, genetic, and biological factors driving behavior.

Physiological Motivations

Basic bodily needs driving behavior, such as hunger, thirst, sleep, and avoidance of pain, essential for survival and well-being.