According to the Meaning Transfer Model of the Celebrity Endorsement

question 121

Multiple Choice

According to the meaning transfer model of the celebrity endorsement process, celebrities draw their meanings from

• A)their association with the companies whose products they endorse.
• B)their popularity among consumers and their perceived level of attractiveness.
• C)the image the media portrays about them through various channels such as television, magazines, and the Internet.
• D)the roles they assume in their careers and the objects, persons, and contexts these roles bring them in contact with.
• E)their family and cultural background that influence their decisions about the types of products they want to endorse.

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Definitions:

Antiseptic Solution

A chemical used to stop or slow down the growth of germs and bacteria on living tissues.

Sterile Field

A specific area that is free of all microorganisms to maintain asepsis during surgical procedures and other sensitive medical tasks.

Specimen Preservation

The process of maintaining the integrity of a biological sample for later analysis or examination.

10% Formalin

A solution commonly used as a disinfectant and preservative in the medical and biological sciences, consisting of 10% formaldehyde in water.