When Advertisers Attempt to Answer the Question, "Who Will Be

question 125

Multiple Choice

When advertisers attempt to answer the question, "Who will be effective in getting consumers' attention?" they are addressing the ______________________ component of the persuasion matrix.

• A)channel/yielding
• B)source/attention
• C)receiver/comprehension
• D)channel/presentation
• E)message/yielding

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Definitions:

Two-sided Message

A communication strategy that presents both the positive and negative aspects of a subject, often used in persuasion to enhance credibility.

Trustworthy

Deserving of trust or confidence, reliable and honest.

Christian Singles

Individuals who identify with the Christian faith and are unmarried, often referring to a specific community or group.

Credibility

The quality of being trusted and believed in, often based on a reputation for honesty or reliability.