Which of the Following Is the Best Example of a Celebrity

question 35

Multiple Choice

Which of the following is the best example of a celebrity endorser enhancing consumers' perceptions of a product's performance capabilities?

• A)a professional golfer endorsing electronics home appliances
• B)a boxer endorsing an automobile repair service
• C)an actress endorsing a cell phone service
• D)a model endorsing a brand of cosmetics
• E)a race car driver endorsing lawn mowers

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Definitions:

Nonprogrammed Decision-making

The process of making decisions in response to unique, novel, or ill-structured situations that require creativity and judgment.

Product Innovation

The creation and introduction of new or significantly improved goods or services in the market.

Process Innovation

The implementation of a new or significantly improved production or delivery method, enhancing efficiency or quality.

Organizational Cultural Lag

The delay between changes in organizational culture and the adaptation of its strategies, processes, or structure.