When Cassie Presented Her Sales Pitch to a Skeptical Audience

question 137

Multiple Choice

When Cassie presented her sales pitch to a skeptical audience that was not interested in what she was selling, she opened with strong arguments to arouse interest in her message. This is an application of the

• A)primacy effect.
• B)recency effect.
• C)sleeper effect.
• D)credibility effect.
• E)compliance hierarchy.