The Beginning of an Ad in a Women's Magazine Reads

question 47

Multiple Choice

The beginning of an ad in a women's magazine reads, "Charlotte BB cream has been approved by dermatologists.It is good for sensitive skin and has no side effects." The rest of the ad copy explains the benefits of the BB cream and features user testimonials.By placing its most important message in the heading, the ad's source is hoping its message benefits from the

• A)primacy effect.
• B)recency effect.
• C)sleeper effect.
• D)credibility effect.
• E)compliance hierarchy.