Mars IncAired a Radio Ad for Its Pizza with a Catchy

question 103

Multiple Choice

Mars Inc.aired a radio ad for its pizza with a catchy jingle that garnered huge appreciation.After two weeks, it ran a magazine ad for the pizza but failed in its appeal.Which of the following reasons can explain the reduction in persuasiveness of the magazine ad for Mars's pizza?

• A)The magazine ad is part of a huge clutter which has negatively affected the attitude of the target audience toward Mars's Pizza.
• B)The processing stimulated by the magazine ad is less controlled and less favorable than the processing stimulated by the radio ad.
• C)In order to view a magazine ad, people have to buy the magazine which features the ad, resulting in reduced appeal.
• D)The magazine ad does not create a primacy effect unlike the radio ad.
• E)The radio ad creates a stimulation based on the recency effect, unlike the magazine ad.

---

Definitions:

Hypnotized

A state of highly focused attention or concentration, often associated with relaxation and heightened suggestibility.

Accuracy

In the context of information and measurement, accuracy refers to the closeness of a given measurement or value to its true value.

Dissociation

A split in consciousness in which one part of the mind operates independently of others.

Hypnosis

A therapeutic technique or state of concentration and focused attention designed to heighten suggestibility and receptiveness to direction, often used for behavior modification.