Advertising Appeals That Imply Some Type of Physical or Emotional

question 95

Multiple Choice

Advertising appeals that imply some type of physical or emotional danger and try to rouse consumers to take steps to remove the threat are known as _____ appeals.

• A)comparative
• B)refutational
• C)humor
• D)fear
• E)conditional

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Definitions:

Obesity

A medical condition characterized by excessive body fat accumulation, which can negatively affect health.

Television

A system for transmitting visual images and sound that are reproduced on screens, primarily used for entertainment, news, and education.

Food Ingested

The act of consuming food substances for nutritional support of the body.

Unsanitary

Conditions that are not clean or hygienic, potentially leading to disease and ill health.