Which of the Following Is True of the Qualitative Media

question 61

Multiple Choice

Which of the following is true of the qualitative media effect?

• A)It is the influence a medium has on a message.
• B)It is the general guideline used to determine the quality of a medium.
• C)It indicates that the image a message conveys is transferred to the medium.
• D)It is also known as the shaping effect.
• E)It is the measurement used to indicate the effectiveness of a message.

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Definitions:

Superego

Part of the unconscious that consists of absolute moral standards internalized from one’s parents during childhood and from one’s culture.

Ego

In psychoanalytic theory, the part of the personality that mediates between the demands of the id, superego, and reality.

Id

A component of Sigmund Freud's psychoanalytic theory, representing the instinctual drives and unconscious desires.

Libido

According to Freud, psychical energy derived from physiological drives.