A Potential Problem of Using Advertising with a Strong Fear

question 90

Multiple Choice

A potential problem of using advertising with a strong fear appeal to discourage drug abuse among teenagers is that:

• A)there is no appropriate medium.
• B)it works only in combination with a refutational appeal.
• C)it may have inhibiting effects and be tuned out by teenagers.
• D)a message with high levels of fear creates low self-esteem.
• E)parents may be offended if the message is perceived as too frightening.

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Definitions:

High-School Dropout

Describes an individual who does not complete his or her high school education, often resulting in fewer job opportunities and lower lifetime earnings.

Carnegie Council

An organization focused on promoting ethical leadership and international ethics.

Middle Schools

Educational institutions typically serving students between elementary school and high school, often encompassing grades 6 through 8.

Special Education

Tailored educational programs designed to meet the unique needs of students with disabilities or exceptional learning requirements.