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Marketers who try to select spokespeople whose traits will maximize their message influence are concerned about their credibility.The two important dimensions associated with credibility are
Federal Income Tax
A charge imposed by the federal government of the United States on the yearly income of entities such as individuals, corporations, trusts, and various legal bodies.
Corporation
A legal entity recognized by law, created by individuals or shareholders, with rights and liabilities distinct from those of its owners.
Attract Capital
Strategies or actions taken by businesses to draw in investment funds from outside sources.
Fiduciary Duty
An obligation to act in the best interest of another party, such as a trustee for a beneficiary, including acting with loyalty and care.
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