Mars IncAired a Radio Ad for Its Pizza with a Catchy

question 103

Multiple Choice

Mars Inc.aired a radio ad for its pizza with a catchy jingle that garnered huge appreciation.After two weeks, it ran a magazine ad for the pizza but failed in its appeal.Which of the following reasons can explain the reduction in persuasiveness of the magazine ad for Mars's pizza?

• A)The magazine ad is part of a huge clutter which has negatively affected the attitude of the target audience toward Mars's Pizza.
• B)The processing stimulated by the magazine ad is less controlled and less favorable than the processing stimulated by the radio ad.
• C)In order to view a magazine ad, people have to buy the magazine which features the ad, resulting in reduced appeal.
• D)The magazine ad does not create a primacy effect unlike the radio ad.
• E)The radio ad creates a stimulation based on the recency effect, unlike the magazine ad.

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Definitions:

Rationally Planned

The process of systematically organizing tasks or projects through logical and structured planning.

Thought-Out Plan

An intentionally devised strategy that has been carefully considered and organized to achieve a purpose.

Work Environment

The physical and psychological conditions in which employees perform their job duties.

Development

The process of growth, progress, or improvement in a particular area, often over time.