Which of the Following Statements Is True About Effective Communication

question 88

Multiple Choice

Which of the following statements is true about effective communication?

• A)Advertising is an effective way of communication because marketers are able to tell consumers how to interpret their messages.
• B)For effective communication, marketers must understand the meanings that consumers attach to words and symbols.
• C)Effective integrated marketing communications is usually nonpersonal in nature.
• D)Effective communication is unaffected by the reception environment.
• E)The visual nature or color characteristic of an ad has no impact on effectiveness of communication.

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Definitions:

Deliberate System

A deliberate system involves processes and structures intentionally designed and maintained to achieve specific goals or outcomes.

Belief Perseverance

Belief perseverance is the tendency to maintain a belief even after the evidence supporting it has been debunked or contradicted.

Cognitive Dissonance

A psychological phenomenon where an individual experiences mental discomfort from holding contradictory beliefs, attitudes, or values.

Self-Blame

The act of attributing personal failures or mistakes to one's own deficiencies or actions.