Which of the Following Statements Best Describes a Reason for Using

question 51

Multiple Choice

Which of the following statements best describes a reason for using comparative advertising?

• A)It prevents a new market entrant from positioning itself against established brands.
• B)It positions a brand in the evoked set of alternate brands that consumers consider.
• C)It is perceived as more ethical than non-comparative ads.
• D)It is generally not considered to be useful for new brands.
• E)It is not permitted by the Federal Trade Commission.

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Definitions:

Cognitive Equilibrium

A state of mental balance where individuals' experience is consistent with their understanding of the world, promoting cognitive stability and consistency.

Fruit

The mature ovary of a flowering plant, usually containing seeds, that is consumed as food by humans and animals.

Cognitive Development

The growth of cognitive abilities and capacities from infancy through adulthood, involving processes such as thinking, problem-solving, and memory.

Piaget

A psychologist from Switzerland recognized for his groundbreaking contributions to the field of child development and his cognitive development theory.